Pew Research on Social Media 2015 edition

Pew Research Center has posted their new report on social media, 

Mobile Messaging and Social Media for 2015.  The target audience is 

Americans, ages 18+. 

Go read it. Then come back and see some highlights. 

Go ahead, I will wait.

http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/

Interesting, huh? 

Here are some highlights:

General Internet and smartphone use:

• 85% of American adults are internet users
• 67% are smartphone users

Mobile Messaging:

• 36% of smartphone owners report using messaging apps like WhatsApp, Kik or iMessage
• 49% of smartphone owners age 18-29 use these types of apps.

Social Media Growth:

• Facebook – 62% of adults use it
  • 70% log on daily
  • 43% log on several times a day
• Pinterest – 26% of adults use it (more women than men)
• Instagram – 24% of adults use it.
  

  
  • Really popular with non-whites and young adults, slightly more women than men
  • 59% of Instagram users are not he platform daily!
  • 35% visit several times a day (guilty!)
• LinkIn – 22% of American adults
• Twitter – 20% of American adults.
  • More urban than rural, more popular with younger adults.

Interesting, huh? What does it mean for the library community? 

1. Everyone is using a phone. Does your library Web site work well on mobile devices?

2. How does your customers interact with you? Do you have more contact information than just an email?

3. Do you have a social media presence? Are you utilizing Facebook and Instagram?

Ponder it.. talk about it.. then go do something.